Adsense Heatmap

You must often wonder “Where should I place Google ads on my pages?”

The best location for Google ads varies from page to page, depending on content but certain locations tend to be more successful than others.
This “heat map” illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.